A Guide to Social Media Strategy

A Guide to Social Media Strategy

As social media continues to grow more and more prominent in our daily lives, businesses and individuals alike recognize the importance of having a solid social media presence. But with so many platforms and strategies, it can be overwhelming to know where to start. In this post, we’ll review the basics of social media strategy and provide tips for getting started. Whether you’re a small business owner or just looking to up your personal social media game, this guide will give you the tools you need to succeed.


  1. Social Media GoalsDefine your social media goals: Before starting your social media efforts, it’s crucial to define your goals. What do you want to achieve? As wellness professionals, your social media strategy might not be becoming the latest Instagram influencer. If you find yourself measuring success through “likes and follows,” you may be left feeling like your efforts are failing when your numbers do not increase. This is not necessarily the case. If you post daily, you are likely increasing your SEO (Search Engine Optimization) even if no one sees what you are posting! Whether your goal is increasing brand awareness, driving website traffic, or gaining new patients, clearly defining your objectives will help you create a focused social media strategy. If you need help developing a strategy, I am happy to help.


  1. Choose the right social media platform: Not all social media platforms are created equal. Each platform has its unique features and audience. While it is important to claim your business profile on every “free” platform available. You only need to choose one to post to regularly. Research and identify the platform that aligns with your ideal patient/client and your business goals and post to that platform daily. If you need help determining which platform matches your business goals, I am happy to help.


  1. Create a consistent brand identity: Your social media profiles should reflect your brand identity consistently. Use the same logo, color palette, fonts, and tone of voice across all your social media profiles to create a cohesive brand image. If you do not have a brand kit for your business, you need one. It is an inexpensive investment that is well worth making.


  1. Plan and schedule your content: Develop a content calendar outlining your social media posting schedule. Plan your content carefully, ensuring it aligns with your brand and business goals. Use scheduling tools to automate your posts and save time. If you need help or training in this area or are interested in a cost-effective way to outsource your social media, we can help.


  1. Engage - Social MediaEngage with your audience: Social media is all about engagement. Respond to comments, messages, and mentions promptly. Ask questions, encourage discussions, and show genuine interest in your audience. Building relationships and engaging with your followers will help you grow your online community.


  1. Provide valuable and relevant content: Avoid constant self-promotion on social media. Instead, focus on providing valuable and relevant content that resonates with your audience. Share tips, stories, behind-the-scenes looks, and other engaging content that adds value to your followers’ lives. A quick strategy session can help you develop a year’s worth of content ideas in one call!


  1. Use visual content: Visual content like images and videos tend to perform better on social media. Incorporate high-quality visuals in your posts to make them more shareable and attention-grabbing. Use images, infographics, videos, and other visual elements to convey your message effectively. Need training on how to do this? We can help.


  1. Stay consistent and authentic: Consistency is key to successful social media management. Post regularly and maintain a consistent brand voice and tone. Also, be authentic and genuine in your interactions with your audience. Avoid using automated or generic responses, and strive to build genuine connections with your followers.


Many businesses struggle to map a realistic social media strategy that fits both their time and budget. If this feels like you and you want to discuss or map your strategy, schedule a 30-minute consultation to discuss how to get the most out of your social media ideas and strategy.

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