Ashley recently worked with wellness professionals around the country who volunteered to share their website for an audit. Ashley took a walk through a few of these websites to show you what works and what doesn’t when it comes to creating a website that turns customers into patients who get well and refer friends and family. We want to share the results with you.
This video will take just 36 minutes of your time and could be exactly what you need to turn your potential patients into scheduled appointments.
Here are a few tips Ashley shares in this video that you can start working on now to build a website that pulls its weight:
- Write copy about the community you serve, not about you.
- You have 5 seconds to keep a prospective patient from leaving your site. Make them count!
- Your home page should answer these questions: What problem do you solve? How will it improve your patient’s life? How does a patient start?
- Use no more than three colors total: two from your logo and one that stands out for your call-to-action buttons.
- Include your name, not just your practice name.
- Place your logo in the top left corner of your site. A tagline or subtitle that explains what you do is helpful.
- The navigation bar should take your prospective patient on a journey and the bar should be the same on every page.
- Include only a few items/headings in the navigation bar and do not include drop-down menus.
- Place a call-to-action button in the top right corner. Make the wording clear and direct and in a color that stands out.
- In the header, explain in 1-2 sentences what problem you solve and add another call-to-action button.
- Keep call-to-action buttons consistent and add them to several areas of the home page.
- After the header, point out the problems your prospective patients might be experiencing. Then, position yourself as the solution to those problems with a three-step action plan.
- Make your “About Us” page speak to the prospective patient, not just about your credentials or history.
- Use your URL as your Facebook page name.
- Keep branding consistent across all social media platforms.
- Update your blog once a month.
Remember, patients don’t choose the best doctor. They choose the doctor who they feel will solve their problem. An effective website communicates this.
Need help building your website? Contact Ashley Nanney today at Ashley@AshleyNanney.com today!